Are you ready to start showing up in Google searches?
Search engine optimization (SEO) follows a simple concept: Maximize your website’s online visibility by utilizing tried-and-tested SEO strategies.
These strategies include everything from publishing content that establishes you as an authority to ensuring your website is fast and responsive.
We put together a complete SEO guide for remodeling contractors to help your business rank on Google and generate leads.
Read on as we dive deeper into SEO for remodelers; What is it? And how SEO can help your remodeling business thrive online.
What Is Home Remodeler SEO?
Search engine optimization (SEO) is the process of optimizing a website’s technical configuration, content relevance, and link popularity to increase visibility and rank for potential keywords organically.
In simple terms, home remodeler SEO works by influencing search engines to endorse your content as the most suitable answer to their users’ questions.
Primarily, all search engines have the same mission: to provide their users with the highest quality and most relevant results.
As much as 53% of US shoppers say they use a search engine to research products or services before deciding to buy (Google).
Indeed, SEO is an effective strategy for increasing brand awareness, cultivating relationships with prospects, and establishing yourself as an authoritative and trustworthy specialist in your field.
For this reason, if you have a website and want to increase traffic, there is no question that SEO should be a part of your marketing strategy.
Part 1:
Keyword Research for Remodelers
Keywords are an essential part of your remodeling business. Why? Because the right keywords will deliver organic traffic to your website.
What is Keyword Research?
Keyword research is the process of determining which terms and phrases people use to look for information or services on the internet.
By all means, you want your business to show up on the search engine results page when potential clients are searching for keywords related to remodeling.
The best way to show up is by using keywords relevant to your business to ensure your marketing budget targets the right keywords.
How to Find Lucrative Keyword Opportunities?
Here are a few ideas to get you started:
Google Keyword Planner
Google’s keyword tool offers the best and most comprehensive analytics for keywords.
In brief, Google Keyword Planner is an effective tool to help you generate new keyword ideas and blog post themes and improve your search engine rankings.
Ahrefs
Ahrefs’ keyword explorer feature is excellent. It stretches beyond standard Google searches.
With its Keyword Explorer, you can enter a term like:
(Full home remodeling or, better yet, a few related phrases like “kitchen remodeling,” “bathroom remodeling”).
Then the tool will show you the keyword volume and traffic potential.
SEMrush
SEMrush is an internet tool that helps you gain a better understanding of how users discover your website, as well as a powerful keyword analysis tool.
What is Search Intent?
Each keyword has a hidden meaning behind it.
Search engines define “search intent” as the reason behind the query a searcher makes.
It represents the goal that the searcher is attempting to achieve.
For example, the query “remodeling contractor near me” implies that the user is looking for a reputable remodeler to assist them with home improvements.
These terms are called Transactional Queries.
The intent of the search phrase “home renovation tax,” on the other hand, is not apparent. The user is looking for general information.
We call these search terms Informational Queries.
Lastly, Branded Queries.
A branded keyword is a query containing your website’s brand name or variations of it.
Generally, they don’t need heavy optimization; however, your Google knowledge panel, which appears on the right sidebar, must be optimized and monitored.
To capitalize on search intent and target the right keywords, you first need to determine the user’s intent and then produce content to address their needs.
The following are some crucial questions to consider:
- What keywords will users search for to hire a home remodeler?
(Purchase intent)
- What keywords will users search for to find information about home improvements?
(Informational intent)
- What keywords will users search about your remodeling business?
(Brand intent)
The Modern Buyer’s Journey
The most effective strategy for keyword targeting is to nurture your potential clients through the modern buyer journey.
Tips for appealing to customers along the buyer’s journey:
- Begin by creating content for transactional keywords. They are the terms with the highest level of buying intent.
- Find keywords that correspond to each of user intent and then tailor your content to each category.
- Consider creating compelling branded content about your company and its partners.
- Create content about the primary home remodeling services you offer.
Part 2:
On-Page SEO for Remodelers
What is On-page SEO?
On-page SEO (also known as on-site SEO) refers to optimizing your web pages for targeted keywords to increase search visibility and traffic. including optimizing page-specific elements such as title tags, meta descriptions, and internal links.
Title Tags and Meta Descriptions
Page titles and meta descriptions are the results that appear after you type a search phrase into Google’s search engine.
What is a Title Tag?
Title tags are HTML elements used to specify the title of a webpage. They play an essential role in helping search engines understand the contents of your webpage.
SEO Best Practices for Title Tags:
- Create a unique page title for each page.
- Include a keyword in each title and use your brand name when possible.
- Avoid long titles; instead, aim for titles that are 40 to 70 characters long.
- Create titles that genuinely describe your page content.
- Don’t overuse your keywords; write compelling titles for people, not search engines.
What is a Meta Description?
A meta description is a snippet of text that provides a concise summary of a web page. You can see it right below the page title when doing a Google search.
Meta description Best Practice:
- Keep your meta descriptions under 155 characters.
- Write unique meta descriptions and include your target keyword.
- Use your meta description to explicitly highlight the value that visitors will receive from your page.
- Use your active voice when writing and include a call to action.
Part 3:
Website SEO
Custom Website Design
When visitors arrive at your remodeling website, they form an intuitive image of your brand in less than a second.
This choice determines whether they stay on your website or go on to the following result.
Aside from an appealing design, customers want a responsive website, easy navigation, clean visuals, and informative menus.
Not to mention that a non-responsive design, according to 73.1% of web designers, is one of the main reasons users abandon a website.
For the most part, they want to be confident in your company’s reputation and to proceed with a sense of trust and credibility.
Call To Action
A “call to action” (CTA) is a website feature typically accompanied by your NAP data.
CTA mainly directs users to take a specific action, such as calling your office.
Most importantly, strong calls to action offer an attractive incentive to your visitors, encouraging them to call your number or take another step that moves them into your sales funnel.
Contact Information
Often referred to as “NAP” stands for Name, Address, and Phone Number.
Contact information is the most critical aspect of local SEO for remodelers.
Because the lead conversion funnel is built around visitors using NAP information to reach out to your business.
Testimonials
Undoubtedly, client testimonials build an inner narrative about your relationship with your target audience.
You encourage someone who likes your product or service to post a good review or feedback.
One study suggests that using customer testimonials regularly can increase revenue by around 62%.
After all, consumers naturally trust one another more than they believe in marketing content; hence a testimonial lends great weight to the decision they’re trying to make.
Create Content
Developing a content marketing strategy is critical to your company’s success online.
Publishing content is vital because it helps you build trust, develop relationships, enhance conversions, and generate leads by answering your audience’s questions.
And the best way to deliver compelling content is by using infographics.
Infographics are visual representations of data and information that will help you simplify complex topics, illustrate data, and even summarize long content.
Part 4:
Local SEO For Remodeling Contractors
Local SEO is the practice of targeting clients in a specific geographic location.
For example, if you’re a remodeling contractor in San Diego, CA, you’ll want to show up when someone searches for:
“Home remodeler near me” or “Remodeling contractor San Diego”
Above all, you want your business to appear in the local map pack.
To learn more, check out our article local SEO for remodeling contractors.
We discuss in detail how to get your remodeling business to the top of Google’s local pack.
Part 5:
Off-Page SEO
What Is Off-Page SEO?
Off-page SEO, aka off-site SEO, is a set of actions (performed outside of a website) aimed at raising its Authority, Popularity, and Relevance to increase its overall ranking in popular search engines.
Off-site SEO primarily focuses on link-building, citation building, and social media.
What is Link Building?
Backlinks (also known as “inbound links”) are hyperlinks that connect one website to a page on another.
To run a successful remodeler SEO campaign, you must have high-quality backlinks from other websites that point to yours.
Almost 92% of marketers think link building will be a crucial ranking factor in the next five years.
Generally, every backlink pointing to your website is a digital vote of confidence for Google.
For this purpose, these backlinks, or inbound links, must be relevant and come from a wide range of trusted domains.
Link-Building SEO Best Practice:
- Send your articles to interior design magazines.
- Use social media to get the word out about your remodeling expertise.
- Create beautiful infographics and videos, then distribute them to local outlets to promote them.
- Write guest posts for home improvement blogs.
- Create citations and claim listings in local or industry-specific business directories.
- Collaborate with local influencers and bloggers.
Social Media
Your website should not be the only representation of your remodeling business.
Social media promotes your brand, raises brand awareness, and significantly increases traffic and engagement.
Undoubtedly, Social Media Presence Is Crucial
By all means, you can leverage accessible social media networks such as Facebook, Instagram, YouTube, Twitter, and LinkedIn to gain visibility online.
Part 6:
Technical SEO
Optimize For Mobile
Nowadays, it shouldn’t surprise you to learn that most internet users will access websites via mobile devices.
For instance, mobile phones account for 52.3% of website traffic worldwide.
With this in mind, you should ensure that your website is optimized for mobile.
For some time now, mobile searches have surpassed desktop searches, and this trend will continue.
As a result, many of your target clients are likely to access your content through mobile devices.
Mobile-First Best Practice:
- Design your site to be mobile-friendly.
- Speed up your site’s loading time.
- Prioritize user experience.
- Create a clean navigation bar that is easy to use.
- Optimize for local SEO.
Build Trust With HTTPS
HTTPS is an abbreviation for “hypertext transfer protocol secure.”
Google added a “secure socket layer” to encrypt data transmitted between your website and browser.
In fact, HTTPS is a ranking signal.
Most importantly, switching to HTTPS will make your website more secure and boost your Google search ranking.
Core Web Vitals
Core Web Vitals are speed metrics developed by Google to measure page experience and assess user experience.
Google has divided Core Web Vitals into three parts:
- Largest Contentful Paint.
- First Input Delay.
- Cumulative layout shift
Google’s goal is to assist website owners in creating pages that focus on the user experience rather than simply churning out content relating to their topic.
Similarly, it’s critical to improve your website loading speed because it’s the number one reason people leave your site.
Take Advantage of Schema
Schema code is the universal language used and understood by all search engines.
The purpose of using schema is to make it simple for search engine spiders to understand the information on your website.
You can, for example, use the “general contractor” schema type to help Google find your exact phone number, business address, and business type.
Overall, structured data will assist you in increasing your online presence and optimizing your SEO efforts.
Check out our article, “What is Schema for remodeling contractors,” to learn more about schema.
Part 7 :
KPIs and Performance Metrics
A successful SEO strategy is the result of tracking and tweaking.
One of the most significant benefits of digital marketing is the ability to track practically every aspect of your campaign.
Remember that SEO is a long-term strategy; you can’t achieve results overnight.
To achieve the best results, you’ll need a long-term vision.
How to track SEO performance?
The best way to determine your SEO efforts’ success is to track and analyze several metrics.
Here are the most crucial:
Rankings: This shows where you rank in Google for your main keywords.
Organic Traffic: This metric displays the number of visitors who arrived at your website via organic search.
Pages: This displays the pages generating the most traffic on your website.
Tools to Track Your Campaign Performance
Google Analytics
Google Analytics is a free website monitoring tool for web admins that tracks visitors’ interaction with your site.
GA enables you to track your goals and evaluate several critical elements of your website’s performance.
Google Search Console
Google Search Console is a free tool that allows anyone to view their site’s performance as Google sees it.
GSC helps you view your overall site performance, as well as mobile usability, backlinks, core web vitals, and pages with the most traffic.
Amplify Your SEO Strategy With Unbind Media
While we have covered a lot of information in this guide, search engine optimization doesn’t just happen overnight, in a week, or even in a month.
You develop your skills over time by testing, learning, measuring, and repeating.
SEO was, is, and will continue to be (for the foreseeable future) a critical component of any remodeling contractor’s marketing strategy.
If you need assistance with your SEO strategy overall, we can help.
Our team of SEO experts will assist you in creating a tailor-made strategy exclusively for your business.
Get in touch, and we’ll walk you through the process.