SEO For Home Service Companies
One of the most important marketing strategies for home service businesses is Search Engine Optimization (SEO). This approach helps you reach your target audience through online search engines.
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What is SEO?
SEO is short for “Search Engine Optimization”. It is a long-term marketing strategy used to improve a website’s organic search results in Google and other major search engines.
The goal of SEO is to improve the visibility of your website so that it attracts more visitors from search engines. Ideally, this increased traffic will result in more revenue for your business.
When you partner with a home service SEO agency, you’re tapping into the resources of an entire team. This team will amplify your marketing efforts by helping your website rank as high as possible on search engine results pages (SERPs).
In other words, you’re putting your business in front of potential customers at the exact moment they need your services.
SEO For Home Service Businesses
If you’re a home service contractor, then SEO is a must-use tool to help improve your ranking on search engine results pages (SERPs).
By creating high-quality content that is relevant to your target audience, you can increase their visibility online and attract more potential customers.
SEO can be a valuable tool for promoting your home service business website. By optimizing your website and content for keywords that are relevant to your business, you can attract more visitors who are looking for the services you offer.
If you’re not sure where to start, consider working with an experienced home service SEO company that can help you create a customized strategy for your business.
UnBind Media’s Approach to Home Service SEO
A crucial aspect of SEO is optimizing your website’s technical elements for search engines. Search engines don’t see websites visually like we humans do, so, there are a few things to consider including crawling and indexing, page speed, structured data, thin or duplicate content, and many more.
When our team performs an in-depth technical SEO audit for you, we’ll show you exactly what your website needs and fix any errors you might have to make sure you have a stellar technical SEO structure.
7 Eye-opening SEO Statistics
- A search engine is where 68% of internet experiences begin.
- The top five organic results account for 67.6% of all clicks.
- 0.78% of Google searchers go to the second page of results.
- To rank web pages, Google’s search algorithm analyzes over 200 parameters.
- Organic search offers the best ROI of any marketing strategy, according to 49% of marketers.
- Outbound leads (direct mail, cold calling, etc.) have a 1.7% closure rate, whereas search engine leads have a 14.6% close rate.
- Conversion rates drop by 4.42% for every additional second it takes for your website to launch.
Website Design & Development
Answers to frequently asked questions about search engine optimization. You can contact our home services experts with any additional questions you may have using our contact form. We will respond to you in no time!
According to Google, Search Engine Optimization is about helping search engines understand and present content. This includes applying techniques to get your webpages to appear in more organic search queries for people looking for your brand name or product/service.
Currently, Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase. If your business does not have a strong presence online then you’re already lagging behind the competition.
SEO helps establish domain authority, organic brand recognition & affinity, and a strong online presence. PPC (Pay Per Click Ads) helps you target your exact target audience at any given time. Ultimately, both are vital to a business’ success when implemented correctly.
There are several different factors that will determine how long it would take to see results from SEO. Depending on how much effort you’re putting into your SEO campaign, your industry, and how your audience responds; it could take anywhere from 2 to 6 months to start seeing strong results.
This varies greatly depending on the size of your business, your business goals, and the type of SEO campaign we would run for you. Please reach out to us and we can provide you with a free personalized quote for your business.
You’ll receive a comprehensive monthly report with insights ranging from organic traffic to keyword rankings depending on the goals & KPIs set forth at the beginning of your campaign. You’ll also receive a personalized “Next Steps & Recommendations” section that outlines the major points in your campaign and the next steps to be implemented.