Direct booking websites for Airbnb hosts
Own your guests.
Keep the 15.5%.
We build your booking website, connect a direct booking engine with secure payments, and start your guest email list. Airbnb stays one of your channels instead of the only one.
Airbnb changed the deal.
In the last year Airbnb raised what it keeps from each stay and limited what you can know about your own guests.
Comes out of your payout
The old split fee charged hosts 3%. Now hosts pay 15.5% of every booking. A $100 stay that paid you $97 now pays $84.50.
Rollout completed Oct 13, 2026 · Hostfully
Your guest list goes dark
For bookings from Nov 20, 2026, hosts can’t collect guest emails, phone numbers or IDs, or require their own rental agreement, on Airbnb stays.
Reserve Now, Pay Later
Guests on Flexible and Moderate listings can book without paying upfront, and hosts can’t opt out. Airbnb itself reported “a very elevated level of cancellations.”
Everything you need to take bookings yourself.
Done for you, set up in your name, and simple enough to run without us.
Your booking website
A fast, mobile-first site with a page for every property, an area guide, house rules and policies. Built to rank on Google.
Direct booking engine
Live availability, instant booking and secure card payments. Deposits, rental agreements and ID checks, which you control on direct stays.
Calendar sync
Your direct site, Airbnb, Vrbo and Booking.com share one calendar, so nothing double-books.
Guest email list
Every direct guest joins your list automatically. Welcome, thank-you and come-back-next-year emails go out on their own.
Google visibility
Google Business Profile, free booking links on Google Vacation Rentals, and review requests that build trust.
A site guests trust
Your reviews, license number, real photos, clear cancellation terms and secure checkout, so booking direct feels safe.
See what you’d keep.
Every booking that comes direct instead of through Airbnb keeps the 15.5% fee in your pocket, minus about 3% in card processing.
Estimate only. Assumes a 15.5% Airbnb host fee and 3% card fees on direct bookings.
You’d keep about
per year, before repeat bookings from your guest list
Live in about four weeks.
A 60-minute kickoff: your listings, policies, photos, reviews and STR license details.
Week 0We set up the booking platform, link Airbnb and your other channels, connect payments and run a test booking.
Week 1Design and build your site with booking on every property page.
Weeks 1–3Email list and automations, Google Business Profile and Google Vacation Rentals.
Weeks 3–4Final mobile checks, then a recorded walkthrough so you can run it yourself. We review results with you 30 days later.
Week 4Pick the size that fits.
One-time setup. You pay your booking platform and card fees directly, and you own every account.
Starter
1–2 listings
2–3 weeks
- 5-page site + property pages
- Booking engine & calendar sync
- Welcome & post-stay emails
- Google Business Profile
Growth
3–10 listings
About 4 weeks
- Full site, area guide, a page per property
- Booking engine & calendar sync
- Full email program
- Google Business + Vacation Rentals
Portfolio
10+ listings or a management brand
6–8 weeks
- Multi-location site + owner page
- Deposits & rental agreements
- Email program + owner reports
- Google setup per location
Want ongoing growth? Monthly plans for SEO, email campaigns and seasonal Google Ads start at $750/month.
Sunny Casa San Diego
Five San Diego homes with their own site. Guests can book direct or on Airbnb, from every property page.
A brand site for five homes, a page per home with photos, reviews and an area map, and a Book Direct button next to the Airbnb link on each one.
Direct booking FAQ
Do I have to leave Airbnb?
No. Most hosts keep Airbnb for new guests and use direct booking for repeat guests, referrals and Google traffic. Your calendars stay synced so nothing double-books.
Is this against Airbnb’s rules?
Having your own website is allowed. What Airbnb doesn’t allow is using its messages or listing to send guests elsewhere, so we never do that. Your site gets found through Google, your email list and your own marketing.
Will guests trust booking on my own site?
That’s what we design for: your real reviews, license number, clear policies, recognizable secure card checkout and fast replies to questions.
Who handles payments and damage?
Payments go through a secure card processor straight to your bank account. On direct stays you set your own deposit, rental agreement and ID check.
What about taxes and permits?
Airbnb collects some occupancy taxes for you. On direct bookings you may need to collect and file them yourself, so check with your accountant and your city’s short-term rental rules. We can set up your booking platform to add the taxes you tell us apply.
How fast will direct bookings come in?
Your site can take bookings in about four weeks. Direct share grows as past guests return and your Google presence builds, so think months, not days.
Ready to stop paying 15.5%?
Get a free direct-booking plan: what you’d keep, what to build first and what it costs. No pitch deck, no obligation.