35 Intriguing Local Search Statistics You Need To Know

35 Intriguing Local Search Statistics

Local SEO is quintessential for a succussful digital marketing campaign.

Check out these 35 fascinating local search statistics to see how search engine optimization (SEO) could help grow your business.

Local Search Statistics

  • 4 in 5 consumers use search engines to find local information. (Source: Think with Google
  • 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
  • “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
  • Almost a third of online consumers in the United States used the internet to search for local businesses daily. (Source: Statista)
  • 86% of people will use Google Maps to look up the location of a business. (Source: HubSpot)
  • 46% of all Google searches are looking for local information. (Source: GoGulf)
Local Search Statistics

Local Statistics for Mobile

  • 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Source: Think with Google)
  • 88% of searches for local businesses on mobile either call or visit the business within 24 hours. (Source: Nectafy)
  • By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
  • 56% of online consumers in the United States had searched for local businesses via mobile browsers. (Source: Statista)
  • Mobile searches for “best place to buy” have grown by over 70% in the past two years. (Source: Think With Google)
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source:  HubSpot Marketing Statistics)
  • 51% of smartphone users will look for local business information while on the go. (Source: Think With Google)
mobile search statistics

How Local Search Influenced Conversions 

  • 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
  • By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. (Source: WordStream)
  • Over 50% of ‘near me’ searches result in a physical store visit. (Source: Media post)
  • 28% of local mobile searches conclude in an in-store purchase on the same day. (Source: Think With Google)
How Local Search Influenced Conversions

Online Review Statistics

  • 97% of consumers say that reviews do influence their decision to buy. (Source: Fan And Fuel)
  • 15% of users don’t trust businesses without reviews. (Source: Status Labs)
  • 60% of consumers say negative reviews turned them away. (Source: Status Labs)
  • 73% of consumers trust a local business based on positive online reviews. (Source: BrightLocal)
Online Review Statistics

 Local Ranking Statistics

  • Google changes its search ranking algorithm between 500 and 600 times a year, making local search even more effective. (Source: Moz)
  • Position 1 of local search rankings gets 24.46% of all clicks, with position 2 getting 13.38% & Position 3 getting 10.12%. (Source: AWR)
  • After the 6th ranking position, each local listing gets less than 2% of the clicks. (Source: ChatMeter)
  • Review signals make up 15% of how Google ranks a business. (Source: ChatMeter)
  • 61% of digital marketers view SEO as a top priority. (Source: HubSpot)
  • Nearly 60% of the pages ranking in the top 10 Google results are 3 or more years old (Source: Ahrefs)
  • 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
 Local Ranking Statistics

Boost Your Local SEO with Unbind Media

If you need help with your overall SEO strategy, we got you covered.

At Unbind Media, we make data-driven decisions to help your business reign supreme. Our job is to help you achieve your goals and surpass your competitors.

Get in touch with our team, and we will help you get started.