Local SEO is vital for a successful digital marketing campaign.
In the digital marketing world, trends, technology, and tactics are constantly changing.
Keeping up with the hundreds of Google algorithm updates is critical to improving organic search results.
By analyzing these statistics, you will be able to improve your local SEO strategies to ultimately achieve higher rankings.
Check out these 35 fascinating local search statistics to see how search engine optimization (SEO) could help grow your business.
Part 1
Local Search Statistics
4 in 5 consumers use search engines to find local information
“Near me” or "close by" type searches grew by more than 900% over two years.
97% of people learn more about a local company online than anywhere else.
86% of people will use Google Maps to look up the location of a business.
46% of all Google searches are looking for local information.
Local searches result in purchases 28% of the time.
Almost a third of online consumers in the United States used the internet to search for local businesses daily.
Part 2
Local Ranking Statistics
After the 6th ranking position, each local listing gets less than 2% of the clicks.
Nearly 60% of the pages ranking in the top 10 Google results are 3 or more years old
61% of digital marketers view SEO as a top priority.
Position 1 of local search rankings gets 24.46% of all clicks, with position 2 getting 13.38% & Position 3 getting 10.12%.
Google changes its search ranking algorithm between 500 and 600 times a year, making local search even more effective.
92% of searchers will pick businesses on the first page of local search results.
Review signals make up 15% of how Google ranks a business.
15% of users don’t trust businesses without reviews.
95% of shoppers will read reviews before making a buying decision.
88% of local clients trust online reviews.
97% of consumers say that reviews do influence their decision to buy.
68% of consumers have left a local business review following a purchase.
73% of consumers trust a local business based on positive online reviews. (Source: BrightLocal)
60% of consumers say negative reviews turned them away.
Part 4
Local Search Statistics for Mobile
51% of smartphone users will look for local business information while on the go.
By 2021, mobile devices will influence more than $1.4 trillion in local sales.
56% of online consumers in the United States had searched for local businesses via mobile browsers.
18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
88% of searches for local businesses on mobile either call or visit the business within 24 hours.
Mobile searches for “best place to buy” have grown by over 70% in the past two years.
Part 5
How Local Search Influenced Conversions
72% of consumers that did a local search visited a store within five miles.
78% of location-based mobile searches result in an offline purchase.
Search result information will send 70% of consumers to a physical store.
By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue.
28% of local mobile searches conclude in an in-store purchase on the same day.
Over 50% of ‘near me’ searches result in a physical store visit.
Global retail e-commerce sales will reach $4.5 trillion by 2021.
Boost Your Local SEO with Unbind Media
If you need help with your overall SEO strategy, we got you covered.
At Unbind Media, we make data-driven decisions to help your business reign supreme.
Our job is to help you achieve your goals and surpass your competitors.
Get in touch with our team, and we will help you get started.