SEO For Home Service Companies
One of the most important marketing strategies for home service businesses is Search Engine Optimization (SEO). This approach helps you reach your target audience through online search engines.
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What is SEO?
SEO is short for “Search Engine Optimization”. It is a long-term marketing strategy used to improve a website’s organic search results in Google and other major search engines.
The goal of SEO is to improve the visibility of your website so that it attracts more visitors from search engines. Ideally, this increased traffic will result in more revenue for your business.
When you partner with a home service SEO agency, you’re tapping into the resources of an entire team. This team will amplify your marketing efforts by helping your website rank as high as possible on search engine results pages (SERPs).
In other words, you’re putting your business in front of potential customers at the exact moment they need your services.
SEO For Home Service Businesses
If you’re a home service contractor, then SEO is a must-use tool to help improve your ranking on search engine results pages (SERPs).
By creating high-quality content that is relevant to your target audience, you can increase their visibility online and attract more potential customers.
SEO can be a valuable tool for promoting your home service business website. By optimizing your website and content for keywords that are relevant to your business, you can attract more visitors who are looking for the services you offer.
If you’re not sure where to start, consider working with an experienced home service SEO company that can help you create a customized strategy for your business.
UnBind Media’s Approach to Home Service SEO
A crucial aspect of SEO is optimizing your website’s technical elements for search engines. Search engines don’t see websites visually like we humans do, so, there are a few things to consider including crawling and indexing, page speed, structured data, thin or duplicate content, and many more.
When our team performs an in-depth technical SEO audit for you, we’ll show you exactly what your website needs and fix any errors you might have to make sure you have a stellar technical SEO structure.
Keywords are the terms and phrases people use to search the web and find your business. For a successful SEO campaign, it is critical to know exactly what keywords to focus on to increase your traffic and gather the leads that you need.
This process requires extensive research and know-how to achieve in a timely frame. Our SEO experts have been doing this for a long time and know exactly how to do that to ultimately increase your bottom line.
The internet is full of content but a large percentage of it is low-quality.
To position your business for success online, you need to have content that drives real value to your visitors.
Our team knows how to break through the noise and create stellar content that converts visitors into customers, and customers into ambassadors for your business.
Generating links to your website is a huge part of SEO. This creates more trust with search engines that ultimately improves your search visibility.
However, a crucial step is making sure you’re getting quality links.
Many agencies worry a lot more about the quantity of links and might use shady tactics to trick search engines into trusting your website.
At UnBind Media, our team only builds 100% white-hat links that search engines love.
You will have access to a live dashboard that shows in simple terms all the metrics that you care about for your business.
You can easily review the progress of your campaign from any device, at any time.
Additionally, our team will send you extensive monthly reports that go over everything that has been implemented and answer any questions you might have.
7 Eye-opening SEO Statistics
- A search engine is where 68% of internet experiences begin.
- The top five organic results account for 67.6% of all clicks.
- 0.78% of Google searchers go to the second page of results.
- To rank web pages, Google’s search algorithm analyzes over 200 parameters.
- Organic search offers the best ROI of any marketing strategy, according to 49% of marketers.
- Outbound leads (direct mail, cold calling, etc.) have a 1.7% closure rate, whereas search engine leads have a 14.6% close rate.
- Conversion rates drop by 4.42% for every additional second it takes for your website to launch.
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SEO FAQ's
Answers to frequently asked questions about search engine optimization. You can contact our home services experts with any additional questions you may have using our contact form. We will respond to you in no time!
What is SEO?
According to Google, Search Engine Optimization is about helping search engines understand and present content. This includes applying techniques to get your webpages to appear in more organic search queries for people looking for your brand name or product/service.
Why Is SEO Important for Business?
Currently, Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase. If your business does not have a strong presence online then you’re already lagging behind the competition.
SEO VS. PPC
SEO helps establish domain authority, organic brand recognition & affinity, and a strong online presence. PPC (Pay Per Click Ads) helps you target your exact target audience at any given time. Ultimately, both are vital to a business’ success when implemented correctly.
How Long to See Results From SEO?
There are several different factors that will determine how long it would take to see results from SEO. Depending on how much effort you’re putting into your SEO campaign, your industry, and how your audience responds; it could take anywhere from 2 to 6 months to start seeing strong results.
What Is the ROI of SEO?
This varies greatly depending on the size of your business, your business goals, and the type of SEO campaign we would run for you. Please reach out to us and we can provide you with a free personalized quote for your business.
How Do You Report on SEO?
You’ll receive a comprehensive monthly report with insights ranging from organic traffic to keyword rankings depending on the goals & KPIs set forth at the beginning of your campaign. You’ll also receive a personalized “Next Steps & Recommendations” section that outlines the major points in your campaign and the next steps to be implemented.